Description
HERE IS WHAT’S INCLUDED IN THE B2B MARKETING STRATEGY PLAYBOOK
Short, actionable training videos without theory and fluff
Videos include a step-by-step process from market segmentation and ideal customer profiling to marketing plan development.
- ROI taxes your company is paying right now
- Full-Funnel Marketing Strategy Framework
- Define a clear goal
- How to segment your market and identify the most lucrative market segments
- How to develop an Ideal Customer Profile
- How to conduct customer interviews
- Develop the buying committee
- Account segmentation
- Differentiation and positioning strategies
- How to develop and validate a unique value proposition
- Develop a marketing and sales process based on the buyer journey
- B2B marketing dashboard
- How to identify channels for marketing and prospecting
- How to define the growth areas and marketing focus
- How to launch new programs with growth sprints
- How to develop a full-funnel marketing plan
The B2B marketing strategy toolkit
Get access to all the documents, templates, and swipe materials you need to develop an effective B2B marketing strategy.
- Market segmentation template
- Ideal Customer Profile template
- Account segmentation template
- Customer interview questionnaire
- Buying journey template
- Client-centric marketing & sales process template
- Marketing plan template
- Unique value proposition formulas and validation questionnaire
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